For manufacturers with deep catalogs who need Amazon to perform and want it off their desk. We help you run the channel, with automation built for content and day-to-day operations at scale. Twenty years inside this kind of business.
Most high-SKU brands don't love Amazon. They also can't afford to be without it.
For years, the arrangement was simple: you sold to a distributor, somebody else handled Amazon, and you got the volume without touching the platform.
Amazon is pushing the operational work back. Brands that depended on the old model are suddenly responsible for Amazon, with a team that was never built for it and a catalog that's too deep to manage by hand.
Insourcing means hiring people who understand fitment, advertising bid logic, MAP enforcement, the buy box, and a dozen other things that have nothing to do with your core business. Hiring an agency means handing brand control to someone who doesn't understand your business or category.
The volume is too big to walk away from. The operation is too complicated to absorb. That's the box.
"Amazon is our biggest online channel that's crucial for visibility and share…it's also our least understood one."
"We can't see what's happening on the platform until the quarter is already over."
"Every time we try to fix Amazon, we make our other channel partners angry."
We sit between you and the platform. Catalog, content, advertising, monitoring, the operational realities that make Amazon work or quietly bleed margin. You stay in control of pricing, brand, and the relationships with your other channels. We work with you and your team and can handle it for you if you want.
The leverage comes from automation built for this exact problem. Product detail page content generated across thousands of SKUs, not dozens. Reports that show what's actually moving and what isn't, every week. MAP violations and third-party seller problems watched continuously, without a person manually scrolling listings. It's the same work an agency would do with twenty people and miss things in. We do it without them.
It's not an agency model. You work directly with seasoned Amazon operators who have done this at scale for large product catalogs, and a $150M Amazon business.
The work is built so that, 90 days from now, your team understands what's happening on the channel, the other channel relationships are protected, and Amazon is no longer the thing keeping you up at night.
Most brands try to insource Amazon and burn eighteen months. Or they hand it to an agency and lose pricing control. There's a third path.
SKU-intensive manufacturers. The Amazon channel built from inside the business, not described from outside it.
Every flavor of channel structure: 1P, 3P, drop ship, hybrid. The deep-catalog Amazon problem, solved inside one business.
Owned advertising, analytics, and the customer end to end for a heritage brand. The playbook for how a legacy business actually competes on the channel, not just shows up on it.
Our data skills run deep. Took an industry that ran on phone-in lookups and built the first online tool. Aligned with how the buyer actually works. Changed the conversion economics on the front end.
Content and day-to-day management. The places automation changes the work, paired with the operator judgment that makes it point at the right things.
Titles, bullets, images, A+ content, fitment data, the whole product detail page. Generated by tools built for this, edited by people who know the category. Done across thousands of SKUs, not dozens. Listings that quietly underperform stop quietly underperforming. With an eye on what wins when an AI is the one answering the shopper's question.
Advertising run with discipline, not drift. Weekly reports that show what moved and why. Sales, margin, share, ACoS, all in plain language. Issues with the platform tracked and resolved instead of forgotten. Your team in the loop, learning the rhythm of the channel without having to operate it themselves.
MAP monitoring across the platform. Third party sellers misrepresenting your product, flagged and addressed. Competitive pricing across Walmart, eBay, and the alt retailers, so when Amazon price-matches down, you see it before it hits margin. The kind of watchfulness that's expensive to do with people and reliable to do with tools.
Fixed scope, fixed price for the build. The system runs after we install it. We stay only when it needs to grow.
Audit the channel, fix what's broken, stand up the automation. Catalog content rebuilt at scale, advertising restructured, MAP cleaned up, monitoring running. The high-leverage interventions, in priority order. You see what's changing every week. No black box.
The system handles the weekly rhythm without us. Advertising disciplined, listings healthy, MAP watched, reports landing in your team's inbox. We stay around for what it needs next: a new product line, a new marketplace, a problem the automation hasn't seen before. Most months it won't need us. That's the point.
I'm Steven Lerner. I've spent nearly 20 years inside SKU-intensive businesses, mostly automotive aftermarket. Started in the marketing department at UCI/FRAM. Helped build the filtration category on Amazon from zero to $20M. Helped build a $150M Amazon business from zero across a parts catalog of thousands of SKUs. Built the first online vehicle identification number lookup tool for heavy duty filtration.
Lernmore Consulting exists because legacy brands with deep catalogs need people who know this kind of business from the inside, not a managed-services queue. We work with a small number of brands at a time, by design.
Tell us where you're stuck. A short conversation is usually enough to know whether we can help, and how fast.